Other Project 1

This is a project we have been working on for a new company. The first version has a darker color scheme has a more sophisticated and premium feel, which aligns well with the "curated collection" and "exclusivity" aspects of the brand concept. The darker colors create a sense of mystery and intrigue, which can be appealing to a discerning audience.

The original version with the lighter colors, while clean and modern, might be perceived as a bit generic and less distinct. The darker tones in the second version give the brand a more unique and memorable look.

The second version of the logo is clean, modern, and visually striking. The use of bold, sans-serif typography and a clean, geometric design evokes a sense of professionalism and sophistication. The color scheme is also well-chosen. The combination of white, black, and teal creates a sense of contrast and energy, while also conveying a sense of freshness and approachability. The teal color is particularly interesting, as it is not a color typically associated with cannabis. This could be a strategic move to differentiate the brand from competitors and appeal to a wider audience.

Brand Concept:

Based on the name "Warehouse 1" and the logo design, the brand concept seems to be centered around the idea of a curated collection of high-quality cannabis products. The "warehouse" motif suggests a sense of abundance and variety, while the "1" implies exclusivity and a focus on premium offerings. The color scheme and modern design further reinforce this concept, creating a sense of sophistication and refinement.